A Face-to-Face Request is 34 Times More Successful than Email

I saw this article in the Harvard Business Review today and had to share it. Its findings:
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People tend to overestimate the power of their persuasiveness via text-based communication, and underestimate the power of their persuasiveness via face-to-face communication.

In person requests are a whopping 34 times more powerful, in fact. Mathematically, that means, "you need to ask six people in person to equal the power of a 200-recipient email blast."

Amazing, right?