I saw this article in the Harvard Business Review today and had to share it. Its findings:
People tend to overestimate the power of their persuasiveness via text-based communication, and underestimate the power of their persuasiveness via face-to-face communication.
In person requests are a whopping 34 times more powerful, in fact. Mathematically, that means, "you need to ask six people in person to equal the power of a 200-recipient email blast."
AFP Major Gifts Session Documents
Here are the documents from the Making the Major Gift Ask training session. Thanks again for participating. Feel free to reach out with questions.
Emilie, Principal and Owner