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I saw this article in the Harvard Business Review today and had to share it. Its findings:
People tend to overestimate the power of their persuasiveness via text-based communication, and underestimate the power of their persuasiveness via face-to-face communication. In person requests are a whopping 34 times more powerful, in fact. Mathematically, that means, "you need to ask six people in person to equal the power of a 200-recipient email blast." Amazing, right?
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 Here are the documents from the Making the Major Gift Ask training session. Thanks again for participating. Feel free to reach out with questions.
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AuthorEmilie, Principal and Owner Archives
February 2024
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