When the Santa Fe Community Foundation engaged my services last year to help design their 40th anniversary campaign, we thought hard about what New Mexico needs most. SFCF generously spreads their giving statewide rather than just regionally -- something that became almost essential during the terrible, sweeping fallout of COVID.
We hoped to strike a tricky balance -- focused enough to inspire donors to give, yet flexible enough to accommodate health care, food insecurity, climate and environmental crises, racist policies, and even unknown threats. We landed on the idea of the emergency. It's what all of these areas shared in common -- a moment in time when one big problem sweeps the state and cascades out several more. Resiliency is the antidote, SFCF's interim president Sue Coliton wisely pointed out. The Resiliency Fund was born.
While I'm not surprised that the emergency we're seeing in our home state today -- fires in northern and southern NM simultaneously due to stunning wind -- is climate related, I'm proud that we created a fund that can indeed help our communities respond to the moment. You can support the Resiliency Fund directly here.
Emilie, Principal and Owner